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Sustainability to Launch Recycling Campaign

Energy, Utilities, and Sustainability is set to kick-off a new marketing campaign aimed at reducing the use of single-use beverage containers this spring.

The campaign, funded as part of a $225,000 grant that the university received from CalRecycle, will promote sustainability and specifically the reduction of single-use beverage containers.

During fall quarter three campaign concepts were developed and tested amongst students, faculty and staff. More than 250 campus community members responded with feedback and a campaign titled “Time Well Spent” was chosen for its simple yet effective messaging. The campaign will launch on Earth Day, April 19, 2021.

The goal is to raise awareness and emphasize that recycling is a simple, fast act anyone can take to lessen their impact on the environment.

A social media campaign with produced communications materials including graphics and posters has been created and will be used in line with a “Time Well Spent” contest. Both efforts are designed to connect with students, faculty and staff to educate as well as motivate them to reduce and recycle.

Sustainability will also cohost events and presentations during Open House and SLO Days. They plan on growing their reach across campus by strengthening partnerships with environmental groups and clubs. And they will start recruiting students to serve as Recycling Education Ambassadors.